Innovate
at startup
speed

Hack&Craft

1

Why

The future
is closer
than you think.

1

The pace of innovation is increasing exponentially.

Yale University estimates that by 2020 more than three quarters of the S&P 500 will be companies that nobody has heard of yet. According to Deloitte, the average lifetime of a Fortune 500 company is now 15 years- down from 75 years only a few decades ago.

Every industry faces the same wave of disruption. Change is now the only constant. Continuous innovation is the only way to compete.

2

Why

Innovate
or die.

2

You have a vision.

Between the day-to-day business priorities and legacy systems you know it’s never going to see the light of day.

Instead your disruptive idea will be realised by someone else.

At Hack and Craft we launch innovation.

3

Why

Risk
vs.
Reward.

3

The biggest risk you face is continuing to work in a way that is killing your ability to compete.

Do you really want someone else to bring your vision to market whilst you are still busy documenting it?

Our methodology brings hidden assumptions to the surface, facilitates real user feedback, and enables us to incorporate new ideas before any time or resources are wasted. This dramatically increases your speed to market and is what your most innovative competitors are already doing.

1

Who

We are
Thinkers &
Make
rs.

1

We are a team of engineers and designers who live for the difficult.

We take your seemingly impossible vision from ideation to product design, UX, and tech, right through to go live.

Hack and Craft has launched products for Fortune 500 Companies and some of Europe’s fastest growing startups.

2

Who

Talent and
Scalability.

2

Founded in 2010, we have offices in Berlin, Barcelona and London. Our network of studios extends across Europe. Our people are at the cutting edge of their craft.

Depending on your vision, we bring the right team to make it happen. Our reputation amongst Europe’s tech community is well established so we can scale at a moment's notice and access exceptional talent otherwise unavailable to you.

3

Who

Harry
McCarney.

3

Harry is the founder and Managing Director of Hack and Craft GmbH. Hack and Craft has built a wide range of innovative products for startups and aspirational fortune 500s. Through lean methodology and Hyper agile software development Hack and Craft has driven iterative change and innovation in companies like Axel Springer, Azko Nobel and Red Bull. Prior to founding Hack & Craft Harry consulted with some of the largest financial corporations in the world where he built algorithms for the London Stock Exchange and the UK government. In the digital space Harry has architecteced web apis, big data solutions and anti-fraud systems for companies like Zanox, Rocket internet and edarling. Alongside corporate work he has also founded and invested in several startups including the first EU community crowd funding site friendfund.com. Harry has degrees in Philosophy and Artificial intelligence and has mentored at Google for Entrepreneurs and the Microsoft Tech accelerator. He is also a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce.

4

Who

Martin
Peschke.

4

Martin is Managing Director at Hack&Craft. He ensures timely delivery of great software, makes numbers and details align properly and keeps the development teams on track. He engineered systems from self-scaling micro-service clouds over massively parallelised graph analytics engines up to payment systems, oauth enabled REST APIs, mobile apps and great MVVM-based frontends. Prior to Hack and Craft he joined Harry in founding the EU community crowd funding site friendfund.com. He worked at Rocket Internet as CTO, where he architected systems such as Billpay and the payment system in eDarling. Previous to that he was running development teams for multinationals, including Microsoft and BT from Beijing, China. Martin received his Masters in theoretical computer science from the Technische Universität Dresden.

5

Who

Jaka
Krevelj.

5

Jaka, our creative director, is responsible for look and feel, user interface and user experience of our products. He leads the design process from the first sketches to the final artwork and carefully oversees its implementation. His experience and deep understanding of all major mobile and web platforms enable him to predict what users intuitively expect from a product. This knowledge makes it possible to build beautifully simple interfaces by critically interrupting and synthesizing user feedback and UX tests. Before joining Harry and Martin at Hack and Craft he was developing corporate designs for a great variety of companies and brands as well as lay-outing everything from fashion magazines to scientific publications. Jaka has a degree in visual communication design from Academy of fine art and design at University in Ljubljana.

6

Who

Latest Stories

What

3

What

Companies
we innovate with

1

How

We’re not
for
everyone.

1

We do things differently.

In order for us to move with greater agility, we’ve abandoned traditional processes and created our own ultra lean methodology. Our partners often adopt our methodology throughout their organizations. So, if you prefer writing specifications over getting started, then we’re probably not for you.

2

How

We unleash your innovation potential

2

You already have the potential to Innovate. We help you to realize this potential by breaking the knowledge boundaries between individuals and disciplines.

3

How

We
just get on
with it.

3

There is an end game. It’s iterations, and feedback that will get you there, not documentation.

After an intensive workshop, where we take the time to understand your vision, we get to work. Within a week you have a prototype in your hands to play with and give feedback. With each iteration the product emerges, shaped by your vision and our experience.

4

How

We innovate and
iterate faster.

4

The secret to building first class market-ready products faster is constant feedback and iteration cycles.

Through weekly sprints you will see your vision rapidly coming to life. After several rounds of iterations you will have a live product in the market.

Welcome to innovation at startup speed.

5

How

1. Ideation
2. Product Develop-
ment.

5

We help you to find the best innovative solutions with technologies already existing within your organisation and help you mold that knowledge into a new fully working product. This process happens in two steps:

1. Ideation phase

2. Product development phase

6

How

6

1. Ideation phase

We gather data to understand your skills and vision and analyse the output to structure the innovation potential. In a lean, research-based process we go with you from the need to innovate to actionable plans for novel products.

7

How

7

2. Product development phase

We have developed a unique methodology called "Speed Scrum". We work in weekly iterations called sprints which allow us to add and enhance features as well as respond to feedback as the product evolves. We do not want or need a spec that takes weeks, months or years to produce and usually becomes irrelevant within days of actual development.