Case
Studies

Hack&Craft

1

web

  • Dulux.
  • What:
  • Dulux Designer Portal & Consultation Booking System

    Dulux needed a very large, undocumented legacy system maintained and significantly extended. We inherited the code base with zero documentation and proceeded to add a complete CI & testing harness around it and set up the complete development life cycle.

    With infrastructure in place, we then safely revamped the UX/UI and added a comprehensive booking system with custom vouchers, multi-agent handling, cancellations, short term availability reservation.
  • Platforms:
  • Timing:
  • From code drop to revamped site in 10 weeks.
  • Results/Deliverables/Outcome:
    • Onboarded 1 year / 20 developer code base in 2 weeks
    • Added CI & testing in 1 week
    • Revamped UX & built comprehensive booking system in 8 weeks
1

app

  • AkzoNobel.
  • What:
  • Let’s Colour Online Magazine

    AkzoNobel had a legacy, unstable, dated online magazine that could not be SEO indexed or be maintained by the editors. They recognised the need to be able to self-administer the content, freshen up the UI and get better search engine exposure, all the while keeping all their content. We developed a new UX/UI based on their brand and custom built a brand new Magazine with content editing capabilities and properly SEO indexable within 6 weeks.

    Today AkzoNobel is running & maintaining their brand new, fresh magazine themselves.
  • Platforms:
  • Timing:
  • 6 weeks from initial workshop to published online magazine
  • Results/Deliverables/Outcome:
    • State of the art content editing capabilities
    • Fresh and new design for the magazine
    • Properly indexed content for SEO and SEM
    • All existing content was migrated to new system

web

  • Market Force.
  • What:
  • Market Force Mystery Shopper Workforce Apps

    Market Force runs mystery shopping and store auditing efforts throughout many markets, including the US, UK, Canada, France, Mexico. For this they leverage a large and varied workforce with only one old website and no mobile apps. We took the disparate legacy systems, built a rationalised abstraction on top of multiple disjoint APIs and delivered world class apps on iOS, Android & Windows Phone.

    Leveraging the cross platform Xamarin platform we were able to provide a completely native, performant user experience, minimize code duplication by using shared models & logic across API and mobile applications. Our cross platform testing framework also minimised turn-around times for all changes and allowed us to release the best in class apps on a very aggressive time frame.
  • Platforms:
  • Timing:
  • 12 weeks from initial workshop to Android and iOS app stores,
    6 more weeks for Windows Phone Launch.
  • Results/Deliverables/Outcome:
    • Fresh UX/UI across all mobile platforms
    • Launched apps to the Windows, Android, iOS app stores
    • Native performance with unified UX
    • Continuous test & update delivery into the app stores

app

  • Axel Springer.
  • What:
  • The Football Collective

    We developed the content discovery network at www.fbcollective.com and across hundreds of blogs.

    Highly scalable micro services over service bus architecture on Azure Servers. NodeJS based content & tracking server that handles 10k+ concurrent requests. A content analysis engine that uses machine learning based semantics to personalize content for each visitor. Data is analysed in real time in a big data BI environment, using elasticsearch, hadoop & hive and presented in a comprehensive KPI cockpit & reporting UI.
  • Platforms:
  • Timing:
  • 12 weeks from workshop to go live
  • Results/Deliverables/Outcome:
    • 17% increase in click through rates
    • 3/1 Entry to Exit Ratio
    • 25% increase in user retention
    • 100% increase in ad revenue

app

  • Senzari.
  • What:
  • Big Data audio, discography and social analysis engine.

    We built a self scaling micro service swarm on top of message queues, which deploys to a dynamic large number of amazon micro instances and launches & recycles machines, whenever demand changes. The swarm crawls fully automated across a variety of social media networks including Twitter, Facebook, Spotify, rdio, LastFM, YouTube, Vevo, Wikipedia, and many more for the most recent, relevant updates. The results are compiled into a digest report, loaded into the graph database and served through an authenticated web API
  • Platforms:
  • Timing:
  • 15 weeks
  • Results/Deliverables/Outcome:
    • 8 APIS
    • Unlimited Artists
    • The platform is fully engineered around the open principles. All code is comprehensively documented, all concerns separated, 100% test covered and all maintenance & deployment tasks fully automated. This enables Senzari to run the platform hands-off while enjoying the benefits of planetary scale web crawling.
    • Each invoked API provided a new set of issues, to which we created innovative solutions all the while respecting Rate Limits and Terms of Use.

app

  • FriendFund.
  • What:
  • Crowd and community funding platform

    Friendfund is powered by a flexible, purpose built group payment engine that easily accommodates single as well as group transactions, configurable staggered discount models, funding over-subscription and debt workflows for refused payments.

    The FriendFund group payment engine can be embedded into any website or online shop as a highly customisable white labelled payment system. We developed a one-click js drop-in integration framework, which automatically provides group payment functionality.
  • Platforms:
  • Timing:
  • 10 weeks
  • Results/Deliverables/Outcome:
    • 300 000 Sign Ups in 12 months
    • 21 000 Contributions in 12 months
    • 3k completed pools in 12 months

web

  • ProSieben.
  • What:
  • Gymondo.de – Personal Trainer Online.

    Hack and Craft was tasked with the vision to bring a virtual personal trainer into people's homes via the web.

    Through a workshop and then 9 weekly sprints we brought an entirely new home based workout concept to market.

    We created a fully gamified experience, which allows users to unlock new training plans, gain points & badges and compete with friends.

    We built a full fledged, interactive HTML5 & flash video player with editable annotations, embeddable interactive games & questionnaires together with a complete editing backend.

    We developed a real time, fully customisable personal training plan generator, which sets up personal video training plans for users based on their fitness level & a brief questionnaire.
  • Platforms:
  • Timing:
  • 9 weeks
  • Results/Deliverables/Outcome:
    • 9 weeks from ideation to go live
    • 100k Subscribers within 6 weeks of launch
    • 65 videos with backend configurable interactions
    • 425 million calories burned

web


  • Stylishly.
  • What:
  • STYLISHLY – virtual wardrobe & personal stylist

    Stylishly is the leading app in the personalised fashion & wardrobe landscape.

    We took the rough idea of a wardrobe app and ran with it. The App got launched to the App Store within 12 weeks. comprehensive branding, innovative client UX built on a highly available, vertically & horizontally scalable backend infrastructure. We also added extra convenient administrative and reporting tools for full transparency on all aspects of the business.
  • Platforms:
  • Timing:
  • 12 weeks
  • Results/Deliverables/Outcome:
    • 12 weeks from idea to app store
    • Mature iOS app and scalable backend
    • Comprehensive analytics suite
    • Corporate branding guide