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Dulux Specifier portal & Mood Board print ordering system

Dulux Trade Colour Schemer

AkzoNobel is a leading global paints and coatings company and major producer of specialty chemicals. Dulux is AkzoNobel’s leading paint brand in the UK.

AkzoNobel is a leading global paints and coatings company and major producer of specialty chemicals. Dulux is AkzoNobel’s leading paint brand in the UK.

Problem / Opportunity

With design led sales converting up to 80% better and with higher sales value than product led sales alone, Dulux provide design consultations to professional scheme specifiers. Unfortunately, there was also a long tail of non-professional specifiers who did not have access to the design consultations and the current design service was not scalable for the long tail because each mood board (scheme recommendation document) was produced manually. So, Dulux contacted Hack & Craft with the goal of creating a Mood Board portal which would provide this design service to the long tail of non-professional specifiers through an automated but highly customisable online platform.

Innovation Team

Being engaged from the earliest stages of this venture, we worked directly with the Dulux Product Owner, project team and professional Dulux scheme specifiers. We brought in our visual and design experts, our Creative Director and Senior Frontend Architects who formed the innovation team. Together we formulated a vision for the Digital Colour Scheme tool, creating the responsive designs and interactive user journeys along which the user will create their mood boards.

Tech

MISSING 

Impact

With a custom architecture providing highly customised design documents, Dulux are able to service the long tail of non-professional specifiers, providing increased engagement and conversion opportunities. While the Admin Portal and analytics allow for accurate KPI monitoring and lead generation for additional services.

Methodology Specifier Created with Sketch. Performance Tuning UX Improvements A/B Testing CONTINUOUS DELIVERY Order Processing Backend Design Hub Webapp ALPHA Hack and Craft Dulux Tools Team Dulux Trade Services Team Team members PROJECT ROADMAP 3. Scale 2. Development 1. Ideation
Dev Specifier Created with Sketch. MANAGEMENT LEAD MANAGEMENT ORDER PORTAL DESIGN HUB AUTHENTICATED, DOCUMENTED JSON API RECOMMENDER PRODUCT RECOMMENDER SCHEME BRIEF RENDERER PHOTO COLOURISER Dulux Trade Design Hub

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Outro

Science and technology are the principal drivers of human progress. The creation of technology is hindered by many problems including cost, access to expertise, counter productive attitudes to risk, and lack of iterative multi-disciplinary collaboration. We believe that the failure of technology to properly empower organisations is due to a misunderstanding of the nature of the software creation process, and a mismatch between that process and the organisational structures that often surround it.