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Gymondo.de – personal trainer online

ProSieben – Gymondo

The ProSiebenSat.1 media group is a European mass media company. It operates commercial television, premium pay channels, radio stations and related print businesses.

The ProSiebenSat.1 media group is a European mass media company. It operates commercial television, premium pay channels, radio stations and related print businesses.

Problem / Opportunity

Personal fitness is a constantly growing sector. With today’s online connectivity, compressed schedules and social anxiety, the time for interactive at-home fitness delivered via the internet or mobile apps has come.

Innovation Team

A successful serial entrepreneur approached us to build the next generation online fitness studio. We brought our Creative Director, UX experts and senior architects to the innovation team. Together we formulated the idea for BurnPlus, your personal fitness trainer. It would have interactive videos with challenges for the viewer. It would have trophies, a messaging system, mobile apps and much more.

Tech

We kicked development off with building the core end-to- end transaction. After the first iteration users were able to sign up for a fitness plan, see their workout schedule, and start exercising. We built a custom interactive video player, that would work on all browsers from mobile native android, over iOS to IE, Safari, Chrome and Firefox without problems. We built automated video encoders and annotators, so the platform content admins could create new courses and insert freely configurable challenges at any point in the video. We added challenges, so that users could record an exercise, record their score and challenge any other platform user to beat them. We built automated course scheduling, that would adapt to the user’s condition and pace, so they wouldn’t get demotivated or bored. We built an in-platform messenger so users could feel and interact with the community. We connected various payment providers for the most convenient payment options, and built optimised recurring billing routines. Finally, we rounded off with mobile apps for Android and iOS so users could, for the first time, exercise at home, in the office or on the go.

Impact

This altogether formed a ground breaking new personal fitness online offering. The platform reached 40,000 paying users within three months of its launch.

The platform soon captured the imagination of various investors and finally the ProSieben-Sat1 acquired BurnPlus, renamed it Gymondo and has been operating very successfully since.

Methodology Gymondo Created with Sketch. Virtual Personal Trainer Platform ALPHA ProSieben Hack and Craft Team members PROJECT ROADMAP 2. Development 1. Ideation
Dev Gymondo Created with Sketch. ADMIN PORTAL PORTAL USER TRAINING LANDING WEBSITE GYMONDO MARKETING VIRTUAL PERSONAL TRAINER PLATFORM TRAINER 3 PERSONAL TRAINER 2 PERSONAL TRAINER 1 PERSONAL ProSieben

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Outro

Science and technology are the principal drivers of human progress. The creation of technology is hindered by many problems including cost, access to expertise, counter productive attitudes to risk, and lack of iterative multi-disciplinary collaboration. We believe that the failure of technology to properly empower organisations is due to a misunderstanding of the nature of the software creation process, and a mismatch between that process and the organisational structures that often surround it.