CI Toolkit

Hack&Craft

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Innovative Customer Intelligence.

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Innovative Customer Intelligence.

Your business is unique and your customers are unique. We provide bespoke SaaS platforms by configuring our toolkit for your specific needs. Our toolkit creates a single customer view through segmentation and conversion analysis to give your customers real time hyper personalised experiences. Using Hack and Craft's iterative methodology we work with you in weekly sprints to configure and integrate the CI toolkit into your existing systems. These iterative integrations are API based and non invasive. Go-live with bespoke customer intelligence using a SaaS model on time, within budget, better each week with each iteration.

Bespoke SaaS - tailored solutions for you. Know more. Faster.

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1. Segmentation

What your customers have in common.

2. Conversion analysis

Where are your conversion spikes.

3. Hyper – Personalisation

What a customer gets.

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Our CI Toolkit consists of three key components which are each configured to your business's needs. Segmentation uses Big Data technologies to reveal shared customer properties across thousands of dynamically discovered dimensions. The total number of all intersections between these dimensions are your segments. Conversion Analysis takes these segments and, using business specific events such as sales of products or services, identifies conversion spikes across the segments. Personalisation enables streaming segment assignment of new customers and real time personalised experiences guided by our conversion analysis. Integrations are all SDK and API based and business impact is exposed via an ROI dashboard.

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Segmenta-
tion
tools.

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Know your customer. Who are they?

Experience real-time customer segmentation across all data dimensions and channels.

No data set is too large, segment terabytes of customer data in real time.

Enhance results continuously with satisfaction metrics and reviews.

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Conversion analytics tools.

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Know your customer. What do they do?

Track sales, sign ups, conversions and relevant KPIs: your knowledge is exceptional.

Understand the value of every segment, customer, view and click.

Learn about your customers and find intelligence around patterns and gaps.

Use intelligence to create conversion spikes.

Prepare for your customers’ needs with behavioural forecasting.

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Personali-
sation
tools.

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Provide a hyper-personalised experience to each customer, every time.

Drive engagement.

Keep your customers’ attention.

Cross sell and up sell the right product at the right moment.

Interact on all channels.

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Iterative Custom
Integration.

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Methodology.

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The Best from Bespoke & SaaS.

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Customer Intelligence is complex and every business is different. This means the promises of generic solutions are seldom kept. However, the SaaS model on which these generic products are based offers great business value. SaaS avoids the risks and overheads of running software internally and means the business pays for the service not the infrastructure. With this in mind Hack and Craft combines the best aspects of each approach to give you bespoke software as a service. We have developed a flexible set of tools, which form the building blocks of your custom system. Using our iterative integration methodology we configure these tools to give you the power and flexibility of a bespoke system with the low risk and price point of SaaS.