Effectively using data to measure product success at every stage of its lifecycle
The product lifecycle has changed indelibly, and the effective use of data is driving that change every step of the way.
About the author
Adi Gaskell is an innovation writer and consultant who has worked with leading organisations from the private and public sectors, including Deloitte, DellEMC, GSK, the Ministry of Defence, InnovateUK, Government Office for Science and National Health Service. He writes regularly on business, innovation and technology for Forbes and the BBC, as well as academic publications such as the LSE Business Review. He has also contributed authored and ghost-written content for companies such as Salesforce, Alcatel, BBVA, HCL Technologies, Adobe, T-Mobile and Innocentive, as well as white papers and journal articles. He has also contributed to a couple of books on innovation, and is currently co-writing a book on the future of workplaces. He has an academic background in computing and artificial intelligence, and studied innovation at the Tuck School of Business.