A rapid growth platform of manufacturers, merchants, and contractors. Better connected and more efficient. TradeKart is digitising the construction industry.
TradeKart is Deliveroo for construction products. It enables trades
people to order from a catalog containing thousands of products from
their phone and have it delivered within two hours without leaving
the site. This saves an enormous amount of time travelling to
builders merchants, and as we know time is money. Moreover TradeKart
Pro, the company's premium service, enables larger contractors to
have an organisation wide account. Key features include shared
payment methods, approval flows, and consolidated record keeping.
The platform launched in early 2022 and is now live across London
with 8 building merchants and a rapidly growing customer base.
Idea to launch MVP in 3 months.
8 Merchants, payments and logistics connected.
Thousands of users within months of launch.
Rapid growth and industry disruption.
TradeKart was founded by Alistair McAuley, previously Managing
Director of Dulux. He approached Hack and Craft with his vision for
bringing last mile logistics to the trade industry. Working in
partnership we began the first phase of H&C’s 5 phase process, the
Discovery Phase. We mapped out the current value stream for
merchants and tradespeople and identified the pain points in the
current process. We then created a map of the potential value stream
that the TradeKart platform could enable. That potential value
stream map became the basis for the follow on Design phase.
In the Design phase we created wireframes and fully designed click
dummies for the customer app and merchant web portal. This was built
in short sprints with feedback from Alistair and the wider TradeKart
team. As part of the process we also analysed and diagrammed the key
logistical and financial processes. Which included complexities such
as partial refunds of multi-merchant orders and optimising the
delivery fleet working across multiple geographic areas. At the
conclusion of the design phase we had the UX, process, and technical
architecture fully designed and were ready to begin the development
The Development phase proceeded through a series of two week sprints
each starting with a planning meeting and concluding with a
deployment in a demo environment. Within 3 months we built and
launched the app. It contained full integration with payments
(Stripe), merchants, and logistics providers. Customers rapidly
adopted the seamless app on both Android and iOS and merchants were
trained in the use of the Merchant portal through which they could
manage and process the incoming orders.
Since launch TradeKart has become one of the fastest growing
startups in the sector. We have added rapid onboarding capabilities
for new merchants as well as marketplace analytics and manufacturer
integrations. We also provide 24/7 support, reporting, and uptime
guarantees through our Continuous Delivery service. By working
through H&C’s phased methodology with our exceptional product
designers and engineers TradeKart has gone from an idea to a
scalable industry platform which is already disrupting the market.