personHaydn Shaughnessy event

The organisational roots of disruptive innovation

personHaydn Shaughnessy event

The classic definition on disruptive innovation has two main parts. One is the existence of organisations that have the power and resources to scale a new but untested technology; the second is that incumbent organisations focus on the current and near term needs of their existing clients. That means they spend their resources on responding to these with incremental or sustaining innovations rather than being radical.